Building an Author Business
A successful author career isn’t built on luck, it’s built on structure. Learn how to build an author business that supports consistent growth, protects your independence, and evolves with your career.
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Publishing your first book is exciting! After months—or potentially years—of writing, it’s natural to want to give your new book every possible advantage. Many authors finally reach the publishing...
For years in the self-publishing world, “rapid release” was treated almost like the magic formula to publishing success; publish quickly, publish consistently, keep readers hooked, and watch the...
For independent authors, few publishing decisions shape how your business will grow more than choosing whether to keep your books exclusive to Amazon or to “go wide.” You’ll hear both phrases referred...
When you’re deciding how to publish a book, the formats you choose to produce aren’t just a technical choice. They’re strategic, too. Each format (eBook, print, and audiobook) reaches readers in...
When a reader goes looking for a new book to purchase, they’re not starting with a blank slate inside their mind. They are (often subconsciously) bringing a whole set of expectations with them on...
Running a successful self-publishing business isn’t just about writing great books. It’s about making informed decisions, and doing that is all about tracking the right numbers. The tricky part? There...
If you’re writing more than one book (or are even thinking about doing so), there’s one metric that can quietly make or break your long-term success: read-through rate. It’s not as flashy as sales...
One of the biggest strategic decisions authors face is whether to write standalone books or build a series of books. This choice doesn’t just shape your storytelling—it impacts your marketing, reader...
One of the most common questions new authors ask before publishing their first book is: But how much will this actually cost me? As a self-published author (rather than a traditionally-published one)...
